Does your digital video strategy reach audiences where they view video? Learn the ins and outs of connected TV advertising with this guide.
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Reach target consumers with connected TV advertising by Basis Technologies.
Savvy advertising follows the audience. And now, more than ever, those audiences are flocking to digital video. With BasisTV+, digital media teams can seamlessly tap into advertising’s fastest-growing channel to drive brand awareness and boost return on ad spend.
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Connected TV (CTV) is a TV that is connected to the internet and facilitates the delivery of streaming video content. This includes smart TVs, TVs + over-the-top (OTT) devices, TVs + gaming consoles, and TVs + set top boxes. Connected TV advertising enables real-time buying of full-screen, sight, sound, and motion CTV ad placements to reach a specific target audience and attribute ROI to campaigns.
A CTV connects to the internet through built-in capabilities or an external “over-the-top” (OTT) device that enables a standard TV set to become a connected TV. Voila!
Video advertising on connected TV occurs during the in-app experience.
Ex: When a connected TV user opens an app to watch an episode of The Twilight Zone, a video ad would play prior to or during the content.
A :15 to :30 video ad is similar to a pre-roll ad on desktop, laptop or smartphone, but the user experience is comparable to traditional TV.
Connecting advertisers with engaged viewers.
Develop a well-rounded marketing plan that reaches precise audiences wherever and however they are watching TV—all powered by Basis.
Take advantage of better metrics (i.e., video completion rate, impressions delivered, unique device reach, etc.) and real-time reporting.
Find unique audiences and access premium brand inventory with Basis’ best-in-class private marketplace (PMP) library.
Focus ad spend on audience segments that matter. Reach desired groups with Basis’ broad targeting capabilities.
Provide consumers with more relevant and engaging ad experiences by leveraging Basis’ programmatic buying power.
Does your digital video strategy reach audiences where they view video? Learn the ins and outs of connected TV advertising with this guide.
Learn how to most effectively plan, target, and measure CTV campaigns in today's fragmented landscape.
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